Michael Westafer

CEO

Chris Aybar

Chief Technology Officer

Michael Trocke

Chief Creative Officer

Misti Ferris

VP of Operations

Mary Vallellanes

Chief Employee Experience Officer

Tim Peyton

Director of Digital Strategy

Eugene Newcomb

Creative Director

April Ott

Senior Director of Key Accounts

Kendall Walker

Senior Director of Client Services

Stephanie Summerlin

Director of Media Planning & Buying

Candice Scott

Chief Marketing Officer

Timothy Gonzalez

Director of Information Technology

Dave English

Senior Digital Strategist

Melissa Temling

Director of Social Media & Influencer Engagement

Keri Fabiano

Director of Paid Media Accounts

Ronald

Senior Front-End Developer

Ben Sperduto

Senior Content Strategist

Alex Baker

Senior Account Executive

Kelly Clark

Account Executive

Jeremy Hunt

Email Production Specialist

Angel Ortiz

Graphic Designer

Brittani Ireland

Executive Assistant to the CEO

Chris Williams

Senior Creative Services Specialist

Yuri Estevez

Digital Marketing Specialist

Our Agency Story & Culture

In 2007, career-creative Michael Westafer decided he’d had enough. Enough with Tampa marketing agencies doing just enough to get by. Enough with brand specialists spending hours talking about work and not actually doing the work. Enough with digital marketing companies bragging about mediocre results. One home equity loan and a whole lot of bravado later – Roger West was born. Fueled by digital marketing experts and creative renegades, the Roger West of today is defined by our drive to do more for our clients.

Learn More

Our Mission & Values

Roger West is more than a safe haven for freedom-loving, hard seltzer and whiskey drinking marketing pros of the world. It’s a place where we can all come together to learn, create and work towards a common goal without fear of judgment (or bad kerning).