Sitecore’s Digital Experience Manager Helps Enterprise-level Businesses Thrive
For over 10 years at Roger West, we’ve prided ourselves at providing seamless third-party integrations for our clients – with CRMs, ERPs, MAPs, ESPs – you name it. We are firm believers in making use of existing technology whenever possible. No need to reinvent the wheel.
We became a Gold-level Sitefinity Partner almost a decade ago, and websites we’ve built for our clients have won Sitefinity’s Website of the Year Award three times. After over 40 Sitefinity implementations, we have a ton of experience and expertise in Sitefinity. Plus, our clients really like it. (See Top 7 Reasons Why We Chose Sitefinity CMS.)
But in addition to our extensive experience with Sitefinity, we’ve also integrated with just about every CMS known to man.
Recently, more and more of our larger clients have come to us wanting to use Sitecore. And that’s cool with us too.
Sitecore is a customer experience manager that brings together a leading .NET-based content management system with an insight-driven customer database to allow top brands to deliver contextual, personalized experiences to their customers in real time.
Basically, it does all the things. Across all the channels. Like, now.
One review called it the “Swiss army knife of digital marketing tools.”
Major brands such as Dow, P&G and Microsoft – as well as an increasing number of our clients – use Sitecore to drive engagement and sales. That’s why we’ve invested the time and effort to become experts in Sitecore integration and development.
Sitecore’s Benefits to Marketers
Powerful, scalable and flexible, the Sitecore platform is touted for its ability to lower costs, speed time to market, and deliver a better consumer experience.
For example, Sitecore automatically serves content in the format best sized and suited for a user’s device. It detects and optimizes content for different devices, allowing you to instantly preview how your content will look on a mobile phone, tablet, desktop, etc.
The platform also has an intuitive, easy to use interface, similar to a Windows desktop, so you don’t have to be tech wiz to update or edit content.
Beyond its advanced content management capabilities, Sitecore out-of-the-box is ready to:
- Provide sophisticated tracking & analytics
- Deliver personalized messaging
- Build multi-channel marketing campaigns
- Optimize content
- View individual customers
- Gain strategic insights and understand trends
Provide an End-to-End Customer Experience
Sitecore allows you to create, deliver and optimize your marketing efforts to provide a holistic customer experience that speaks to customers in every stage of the buyer’s journey – through awareness, consideration, purchase, retention and advocacy.
You can create and deliver relevant content, provide timely offers based on behavior, personalize communications, capitalize on social media – all from one platform – and then learn from the data-driven insights you gather to adjust and optimize going forward.
All in all, if your enterprise-level business is looking for a more powerful, nimble customer experience tool, Sitecore might be the solution you’ve been looking for.
If you’re considering implementing Sitecore or Sitefinity, or need help deciding which CMS is right for you, we can help. Let’s Talk.
Diane Callihan
With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.