The Tools We Use for Our Clients
One of the great things about working at a digital marketing agency is that you get the opportunity to work with a wide range of clients on a diverse set of projects in many different industries. And to accommodate all those different needs and preferences, we’ve become experts in employing a wealth of tools that help our clients best meet their goals.
We thought it might be helpful to share a list of those tools – tools we’ve vetted and had good experiences with – to give you some options to consider when you are looking to integrate new or better functionality.
So, without further ado, here’s a 2018 round up of some of the digital marketing tools and platforms we’ve used over the past year to help our clients succeed.
Content Management Systems
Related: How to Evaluate a Content Management System
Shopping Carts
Marketing Automation Systems
Related: 7 Surprising Ways to Generate Leads with Your Marketing Automation Platform
- MailChimp
- Ongage
- Exact Target / Salesforce Marketing Cloud
- Listrak
- Campaigner
- Bronto (retail-specific)
- Fishbowl (restaurant-specific)
- Email on Acid (email testing)
Related: Think Email Marketing is Dead?
Reporting/Analytics
Related: Analyze This
This is just a sampling of the digital marketing tools we use, and we can work with any system, platform or third-party service your company has in place or wants to implement.
If you’re looking to upgrade your business’ website or add or improve functionality in the new year, we can help. Let’s Talk.
Diane Callihan
With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.