What are some proven eCommerce marketing strategies used to increase online sales? What marketing tactics will work for my eCommerce business? We’ve all asked these questions in hopes of boosting our online sales.
With increasing competition online for eCommerce businesses, it’s vital to get your name out there. We’re going to look at the 5 best eCommerce marketing strategies proven to help businesses outrank competitors and increase online sales.
1. Sell Products on Social Media
No, social media isn’t just about late-night tweets and early morning motivational Instagram posts. Along with your organic social strategy, you need to create a strong paid social ad strategy that is going to help you sell your products on social platforms. Not every social network is going to be a fit for your business. Find out where your target audience is and start there. Content Management Systems (CMS) like Shopify, Big Commerce, Magento, and WooCommerce allow you to easily integrate your products catalog with social channels - making it easier than ever to pull product details for your ads. Instagram and Pinterest, shopping inspiration social platforms, have been upping their game for eCommerce giants as well. Pinterest recently launched “Product Pins with Shopping Recommendations” to help eCommerce companies sell products. Now you know, shopping on Pinterest is a thing! (You can thank us later.)
2. Utilize Email Marketing Automation
Email is so old school!Yes, you’re right! It is an old school marketing technique THAT WORKS! According to Statista, global email users are expected to grow to 4.3 billion in 2022. BOOM! Perfect opportunity for you to send marketing emails to your customers. Many marketing automation tools will help you send automated emails like shopping cart abandonment (SCA), product launches and promotions, and sales announcements; helping you remind your customers about your company and products.
3. Product Descriptions
When people are online shopping, they’re relying on the product descriptions to answer all the questions that they would normally ask a sales rep at the store. Add keyword-rich descriptions for your products on their designated pages, and a dedicated FAQ section on your website. Not only will this help enhance the shopping experience, it will cut back on the refunds for your business. Adding effective and helpful product descriptions will also be beneficial for SEO. These descriptions should be unique. If you’re stuck, try using the manufacturer’s description as a starting point. Search engines will be able to crawl your pages and show results whenever people search for your company name, products or identifiers like SKUs, product identifiers, etc.
4. Think about Mobile or Device Type
You’re always on your phone - so are your customers! It’s important to make a mobile responsive website. According to Statista, 39.6% of retail eCommerce sales came from mobile, and it's expected to grow to 49.2% by 2020. Your checkout process, especially on mobile, should be seamless. This should help increase your eCommerce conversion rates. Pay close attention to your device types in GA to get more strategic about your sales.
5. PPC
How many times have you heard or said “Google it!” as an answer to any and every question? Let me Google that for you. According to Internet Live Stats, the volume of Google searches grows roughly 10% every year. When people use search engines like Google, Bing, or Duck Duck Go to find anything related to the product/service you offer, make sure your presence is known. Create a strong paid search, display, and video strategy to increase your brand presence online and increase your sales.
(Bonus Tip!)
Personalized experience -
Imagine going to your favorite restaurant with your favorite table already booked, and your server already knows your name and your food order. Perfect, right? We all love personalized attention. Now, imagine how your customers would feel if you gave them the same personalized experience when they visited your website. Offer similar products or services that a customer like them would most likely buy, helping customers easily access the products that they want or need. To optimize your site for a personalized shopping experience, you’ll need to check your website’s setting and capabilities.
Ready to take your eCommerce marketing to the next level? We can help!
Cassie Shukitis
Account Manager
As an Account Manager for Roger West, Cassie worked with a variety of clients to develop SEO-based strategies that generated leads and increased brand awareness in their respective markets.