Natalie Lane Takes on Vital Role at Roger West as Director of Digital Strategy

February 15, 2019

Tampa, FL - February 15, 2019 - Roger West recently announced Natalie Lane as the new Director of Digital Strategy; a vital role which will help shape the agency’s growth efforts nationwide.

Natalie previously served as Vice President of Operations for Spinstak Growth Agency where she was responsible for developing, promoting and expanding the agency’s brand presence, leading the execution of SaaS product development, marketing and agency operations. Lane has over 12 years’ experience in the industry, with a majority focused on digital marketing and strategy for brands of all shapes and sizes including mass market B2B and B2C.

Natalie will hold the key position of planning, directing and implementing comprehensive digital strategies for the agency and its clients, including SEO, SEM (paid search, retargeting, display, programmatic, social), social media, email marketing, marketing automation, SEO, public relations and more.

“We’re not only excited to have Natalie join our team, but we also are pleased that, with her skillset and experience, we’ll be able to take our clients’ digital strategy to a whole new level. She’s dedicated to, and very capable of, producing measurable and impressive results for our clients,” said Mike Westafer, CEO and Founder of Roger West.

Natalie attended the University of South Florida, studying Marketing, Information Systems Management and Mass Communications.

When she’s not coming up with brilliant digital strategies for our clients, Natalie loves to be outdoors – hiking, fishing and camping – with her husband, Kerry and blue-eyed husky, Juneau.

Interested in having Natalie work on a digital strategy for your business? Let’s Talk.