How to Maximize the Potential of Your Marketing Automation Tool
February 21, 2017 / by Diane Callihan
Tips to Drive Traffic, Generate Leads and Increase Sales with Your MAP
Congratulations! Your company decided to join the ranks of successful marketers using a Marketing Automation Platform (MAP). You went through the whole process of platform selection, implementation and training, but maybe so far the system is not paying off like you expected. Some of the most common reasons for this include:
- Not having a solid strategy in place
- Not taking the time for proper set up
- Trying to automate too much, too quickly
- Lack of adoption/reluctance from employees
Whatever the reason, it’s not too late to turn things around and take advantage of all the things marketing automation has to offer. After all, 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. It’s time for you to start capitalizing on your marketing automation tool for your company’s success as well.
We’ve put together an eBook entitled, “7 Surprising Ways to Generate Leads with Your Marketing Automation Platform” that will provide you with some simple strategies to make the most of your MAP.
Download our eBook today and start seeing real results.
Need help with your marketing automation tool or a strategy to get started? Let’s talk.
Diane Callihan
With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.