How to Create eBooks to Help Drive Leads
That’s right, folks, we’ve written an eBook about eBooks!
(I know this makes me a nerd, but I love this kind of thing. We even did a landing page about landing pages and an explainer video about explainer videos! But I digress…)
We created this eBook for a few reasons. One of our most popular blog posts of 2017 was 6 Best Practices for Creating an eBook, and we didn’t really promote that post. So that was a good indicator that topic was something people were searching for.
This is a good way to determine what topics might resonate with your audience when developing your own eBook.
Producing an eBook may sound intimidating, but it doesn’t have to be a big ordeal. And if you don’t have the time or design expertise in-house, you can always outsource your eBook. We’ve done a number of them for our clients and they are a great way to draw in leads. Provide your site visitors with valuable, engaging and entertaining content behind a gated landing page, promote it, and you might be surprised at what happens next.
Whether your business is new to this form of content and you want a step-by-step guide, or you’re already producing eBooks but want to make them better or find new ways to promote them, this eBook is for you.
Check it out and share the love. Download “How to Create Engaging eBooks for Your Business” today and get started on your next content marketing campaign.
LET'S DO THIS!And hey, if you need our help developing an eBook, creating any other content, or really doing anything to improve your digital marketing efforts, we’re here for you. This is what we do. Let’s Talk.
Diane Callihan
With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.